Duncan Black and Alonzo G. The hexagonal nut logo has been in use since and modified in,and header image above, notice the lesser amount of stripes. We outlined clear — and demanding — objectives for the brand strategy and design: It would need to be simple, evoking a past and future of intuitive, human-centric design, while still being meaningfully different and modern.
Black and Decker Case Analysis By: In 73 years, they became the largest producer of power tools and related merchandise. In the s, we see that almost half of our revenue is coming from outside the U.
Our brand strength in the markets that we play a part in are quite strong, where we rank in the top 10 in the U.
A and top 20 in Europe.
We have a strong brand presences and a good market share in the Consumer and Industrial segments of the market, but a pitiful 9 percent standing in the Tradesmen segment.
Industry Overview In the s, the power tool industry was a 15 billion dollar industry. We have nonprofessional users making up 35 percent of the market, where people buy from places like Walmart and K-Mart, for their own personal use. Then we have the Professional segment, which we can divide into Tradesman and Industrial.
The Industrial segment is made up of primarily contractors that do commercial work where distributors play a large part in the purchasing decision. Usually the tools are owned by the company. The Tradesmen segment, are made of tradesmen in residential construction.
This segment is the smallest one but it has the fastest growth rate in comparison to the other segments. Strengths The many separate product lines and divisions in Black and Decker with the combination in how they are manage it is a strength. Each individual division can benefit from the resources, capabilities and etc of the other divisions.
With the synergy between the divisions, we can distribute our products faster, develop them faster and do all the things needed to create, maintain and sell a product faster.
They roll out with successful product lines to appeal to the consumers, where we are strongest. That is mainly in the consumer segment, where can see our products like the Dustbuster doing very well.
It has a large consumer presence in the U. A and even Europe, where its in the top 10 and top 20 brands respectively. They have a 98 percent awareness rating in the U.
This large brand presence lends to itself when new products are being shipped out. They have a large amount of debt from the aquisitons that they have acquired. The brands from the acquisition and the doubling of the revenues, helped out in the short term but in the long term, the debt is crippling to an extent.
The other weakness is one of branding. Also, their has been times where people bought products for home use and used it professionally, and that product failed. The quality and performance of the tools to tradespeople is a large part of the buying decision.Stanley Black and Decker Case Study: 1. Increased market share 2.
Reduced length of sales cycle by 30% within one year 3. Easily identified the 34% of qualified leads in their database, thereby improving the lead follow-up process Read: Stanley Black & Decker Case Study › T+ Read: Stanley Black & Decker Case Study › View Full →.
This case allows instructors to explore shareholder value creation and transfer opportunities in merger and acquisition transactions.
It also invites an examination of corporate governance issues surrounding CEO compensation. This case is quite brief (a total of 4 pages) so the balance between thinking time and reading set-up time for .
Question 1: B&D leads in two product segments, but trails in the third. Why? Answer: It seems from the case that there are several reasons why B&D leads in Professional-Industrial and Consumer product segments, but trails in the Professional-Tradesmen segment.
That has not always been the metin2sell.com story is actually a remarkable one and from what I understand is now a Harvard Business case study. You see DeWalt is a brand name that belongs to the Black and Decker Company. Black and Decker Case Study Dispute of Related Taxes BDHMI and Tax Planning After the Case IRS appealed ruling Court of Appeals .
A º customer view includes customer service. Stanley’s Industrial & Automotive Repair (IAR) division has a MAC Tools call center that intakes valuable business signals through franchisee distributors.