MindaZetlin What do you do when you need to hire an employee? Write a quick description of the job then post it to the handiest online job board? You should be thinking like a marketer. While a giant job board may attract millions of visitors, it might not be the best place for your job ad, any more than the site with the highest overall traffic is necessarily the best place for your product ad.
Are you worried that you will not be able to attract top candidates for the position? After all, you do not want just any candidates — you want to bring the right candidates into your office.
This way, you can meet with them in person, ask them the appropriate sales interview questions and determine who will be best fit for the job. When they search for job postings, where are they looking? Here are 3 popular websites job seekers visit: Indeed Indeed is an incredibly popular job board because it is easy to use for job seekers and inexpensive for companies posting job ads.
While it does not boast as many features as sites like LinkedIn, it is still a good option due to its large search engine and popularity as a resource for job-seekers. LinkedIn LinkedIn is a social network for professionals. When you post a job there, you can view the profile of each candidate that you are considering.
So, not only are you provided with an easy way to find professional salespeople when you use LinkedIn — you get to take an extra peek at the history of their careers as well.
Because of this and the fact that LinkedIn offers many insights and tools, hiring managers often consider LinkedIn the best place to find ideal candidates for job openings.
Craigslist Craigslist is a classified ads website. While it has been popular with the general public for some time now, it is decreasing in popularity with recruiters and hiring managers. Because many jobs on Craigslist appear illegitimate, top candidates often avoid looking there when they want a new job.
It is much easier for them to look on LinkedIn, Indeed or another job board where they can trust that the position is legitimate. So, try LinkedIn if possible, and use the tools they have to offer for finding top candidates. You may also want to consider Indeed or niche job boards, but you may find less luck recruiting on Craigslist.
Perform your own research, and try testing with different job boards to see which ones yield the best results.
Make sure you also highlight the benefits of working at your company, including the culture, commission structure and any other unique perks.
Doing so may attract candidates who would have passed over your ad otherwise. Include the responsibilities and requirements. When you list the requirements for your position, make sure you are serious about them. For example, you may want to think twice about whether you should require a degree.
Many top salespeople who do not hold a degree might opt out of applying for the position if they see that they do not meet your requirements.
That way, you can easily weed out unqualified candidates without scaring off those who may not hold all of your ideal requirements but would still be a valuable addition to your sales team.
Also, be specific about what the sales role entails. For example, you can include information about what they will be selling, their sales quota ,travel requirements and any other important responsibilities that they will need to be aware of.
Make sure you are honest in your ad and mention challenges as well — that way, you are more likely to attract candidates with the Drive needed for long-term success with the company. Finally, choose the correct job title for the position by thinking about what top sales candidates are searching for when they look for a job.Tip: For some sales positions, you may also want to consult an attorney.
That way, you can navigate any legal language requirements with ease. In Conclusion. Remember, being specific about what you are seeking in a sales candidate and writing the job ad in a human . An effective job ad is not just a job description. It is a carefully crafted message with the aim of attracting the best qualified candidates for your job.
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Writing that proposal, though, and taking the time to do it right, may be the most productive use of your time. Don’t make the mistake of carelessly throwing a whole lot of facts and figures at a client and hoping you will magically walk away with a sale.